Sufuri Growth TeamMay 21, 20266 min read
Search visibility compounds. The organisations that invest in crawlability, page performance and clear information architecture see returns long after a paid campaign has ended.
Local intent is frequently misread. Queries in Kenyan markets often mix English and Kiswahili, and the winning pages answer the practical question rather than repeating a keyword.
Measurement closes the loop: connect rankings to leads, not to impressions.
